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Image / Branding

 

Do you know who the following companies are by their tag lines?

(highlight to the right to see answers)

Zoom Zoom Zoom              (Mazda)

Your way right away          (Burger King)

Golden Arches                    (McDonalds)

Tastes Great Even Late    (Wendy's)

Clean all your 2000 parts   (Lever 2000)

 

The previous companies had developed an image and a brand that they are know by.

Some brands have gotten so big that they are associated with a specific product.

 

For example:

We might ask for a Q-tip instead of a cotton swab.

We might ask for some Tylenol for a headache instead of a pain reliever.

 

What is your company known for?

Do you have a brand?

Do you have a logo?

 

Well if your business doesn't have a brand then you really don't have a business.

Branding is the best use of marketing and advertising dollars, and is the most important element to your business.

 

With the help of TEKRA SBC we can help you develop promote your brand and business identity.  This is important cause it helps not only develop your niche market but it lets your niche market know your their for them.

 

For example:

McDonald's - Cheap & Fast Food

Burger King  - Flame Broiled Burgers

Hardies  - 1/2 lbs Angus Thick Burgers

 

Through branding all three companies fast food burger companies can survive based on delivering to their niche market.

 

So, if your not capitalizing on your market it may be time to build your brand.

 

If you want to speak with a specialist about building your brand, click HERE.

 

 

 

 

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